Navistar is now International Motors LLC

Navistar announced as of October 1st, the well-known commercial truck maker is now known as International Motors LLC. This name change reflects a commitment to expanding beyond just manufacturing trucks to be a comprehensive solutions provider in the commercial transportation industry. While this rebrand signals a return to its roots, it also points to a forward-looking vision that seeks to address the evolving needs of a modern, data-driven customer base.

The rebranding marks the next chapter for a company whose story began in the early 1800s with the development of the McCormick Reaper. Over the years, this company has undergone multiple transformations, including changing from International Harvester to Navistar in 1986, and now back to International. After becoming part of Traton SE in 2021, Navistar has taken a comprehensive approach to assess its brand identity and market strategy. This latest move is about revitalizing the brand and establishing a new identity that aligns with the company’s long-term objectives.

This change also aligns with the industry-wide trend toward integrated digital solutions and services. It’s a strategy aimed at making International Motors more than just a vehicle manufacturer. It’s emphasizing the importance of holistic customer solutions beyond providing hardware.

While customer solutions are central to the rebranding, International Motors isn’t abandoning its roots in truck innovation across its International and IC Bus products. The company is looking ahead to the launch of a new Class 8 truck, a flagship model representing the brand’s future in the on-highway market. This follows recent introductions, including the S13 integrated powertrain and various other medium and heavy-duty trucks like the International MV, eMV, HV, and HX series.

The S13 powertrain, introduced at the beginning of the year, has class-leading fuel efficiency. The HX severe-duty truck, refreshed MV medium-duty series, and next-generation school bus based on the MV platform are some of the latest rollouts that demonstrate International’s ongoing performance and customer-focused innovation. International is also expanding its battery-electric vehicle capabilities, building on the success of its eMV medium-duty truck.

In 2021, Navistar merged with Traton SE, joining a family of brands that includes Scania, MAN, and Volkswagen Truck & Bus. This relationship has empowered International to position itself for sustainable growth while remaining grounded in its history.

As the company moves forward as International Motors LLC, it does so with a renewed focus on innovation and a commitment to offering more than just trucks. This rebrand not only pays homage to its deep roots but also points to an ambitious future where International Motors will redefine what it means to be a leading player in the transportation industry.